iCAD is the world’s first and most reliable deep-learning AI mammography detection software. As the leading innovator, and must-have solution when it comes to cancer detection, iCAD brings transparency, certainty, and hope to a daunting cancer journey.

The iCAD brand identity targets the intersection between humanity and technology. It’s necessary that the brand feel human, familiar, and inclusive while also feeling sophisticated, trusted, and innovative. iCAD communicates like a friend, partner, or loved one, but its technologies are precise, renowned, and have a proven track record of driving better outcomes.

The sense of precision is visually driven through the iCAD logo mark, the geometric sans-serif primary typeface, and the juxtaposing moments of blurriness and clear-sightedness throughout the color blocking and photography. The depth in warmth is returned through a crystal clear, optimistic color palette, and a kind serif secondary typeface.

Agency: OBERLAND

Executive Creative Director: Lisa Topol
Design Director: Arnau Bosch
Senior Visual Designer: Laura Moore
Product Designer: Laura Moore
Motion Graphics Designer: Laura Moore
Copywriter: Carina Cain