Cultivemos (formerly known as FRSAN-NE, the Farm and Ranch Stress Assistance Network Northeast) is dedicated to advancing the well-being of agricultural producers, workers, and their families through accessible and effective mental health care and assistance programs. They aim to improve mental and behavioral health awareness, literacy, access, and outcomes for the agricultural community in the Northeast by focusing on management skills, tools, robust support systems and effective stress management techniques.

The Cultivemos brand identity is inspired in two parts. The changing of light, a hallmark of the farmer’s lifestyle and an indication in the shifts in time of day, seasons, and harvests, is reflected through sunrise and sunset gradients and grainy photography treatments. The prismatic nature of a rainbow, signaling hope and optimism in challenging times as well as diversity and inclusivity, a crucial pillar of Cultivemos, resonates through an accessible, wide-range, complimentary color palette. The Cultivemos brand builds a sense of harmony through strength that feels reflective of the brand’s goals and mission.

Agency: OBERLAND

Executive Creative Director: Lisa Topol
Design Director: Arnau Bosch
Senior Visual Designer: Laura Moore
Art Director: Henrik Bakke-Hareide
+ Laura Moore
Product Designer: Laura Moore
Motion Graphics Designer: Laura Moore
Editor + Colorist: Mikahil Karadimov
Copywriter: Marta Lala